Security of Digital Asset Management

Digital Asset Management should be secure. Since such a system will be continuously connected to the network or Internet, no one should penetrate the system from outside. In addition, the system should address Digital Rights Management issues like rights and permissions, usage tracking, and trusted versioning.

Digital Asset Management over the internet today requires Digital Rights Management technologies for:

• Asserting intellectual property rights;
• Managing the intellectual property value chain;
• Verifying the source of the assets (authentification) ;
• Secure distribution of digital assets to end users;
• Effective distribution of digital assets to end users.

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Digital Asset Management Strategy Considerations. Part 2

With an eye on return on investment, your internal business processes and workflows have to be optimized for profitability. There's no point in automating every workflow or digitizing, meta-tagging and indexing every content object available. An asset by definition is something of value. The degree of agility of an asset too needs to be examined as part of the optimization and return on investment analysis.

A Digital Asset Management system must enable content providers to add value by adding context, quality and usability to content objects. The four main activities involved namely:

1. Content creation,
2. Processing
3. Archival and Retrieval
4. Content distribution and access by end user
   

must be enabled to deliver content to the customer and their context, preferences, and intended use.

A Digital Asset Management solution should make it possible to store large archives with precise classification and categorization of their content so they can be managed more easily.

A Digital Asset Management system provides selective retrieval of any particular data. This is made possible if all data that is to be stored is broken down to units that can be parameterized individually. Then, large archives become manageable.

In addition, taking into consideration that such a system will have many users, a Digital Asset Management system should be able to create a user-personalized view that is always up-to-date and can be tailored towards the user's preferences. Two facets are to be considered:

1. The business process/transaction workflow that is determined by the desired end user control functions (interactivity) requirements
2. The technology considerations that enable the content to be controlled.

Digital Asset Management systems typically enable all the above mentioned functionality by marking the digital asset repository as the center of all workflows.
Read the first part of Digital Asset Management Strategy Considerations article.

Digital Asset Management Strategy Considerations. Part 1

To sum up the issues that will ensure scalability of your Digital Asset Management solution, building your Digital Asset Management architecture around a central asset repository that is accessible to authorized users is the first design principle that we need to examine.

The term "authorized users" can be taken in a broader context to include trusted partners, group companies, and content syndicates. The Digital Asset Management can be designed to have an extranet interface for this. In this case, the Digital Rights Management application portfolio has to be robust to address the royalty and copyright issues of the respective in-house content owners. Digital Rights Management applications vary from encryption of the assets, waremarking of assets, and access control, and tracking of rights enforcement.

The goal of Digital Asset Management solution is the creation of an in-house media exchange environment that is secure and Accountable.

From an asset production viewpoint, automated workflow to enhance the production efficiencies of creative, editing, and other functional departments, around the central asset repository is the next important criterion.

Once Assets are capable of being "Managed" with the employment of appropriate metadata, and indexing tools, asset delivery/ access either through downloadable files (web publishing), or streaming audio and video/ ITV application platforms have to be integrated into your Digital Asset Management infrastructure. This is to enable your customers interact with, and transact for your assets via e-Commerce.

Read the second part of Digital Asset Management Strategy Considerations article.

Media Asset Management

Media Asset Management (MAM) generally covers the assets like video, images, photographs, etc. that are are used by Media industry. The Media Asset Management term is used in the first category described above, to imply Media Assets specifically, as compared to the more general "digital" assets.
Digital Asset Management systems are intended to help companies' reuse and re-purpose existing text, photos, images, and video in such a way that it will:

• Enable mapping of relationship between the various media assets
• Enable many different users of the various departments of an organization to have access to a personalized interaction with a particular asset.
• Enable many different members to manipulate a particular asset sequentially as part of a single or many workflow processes (as in the case with media companies).
  

Digital Asset Management solutions are a necessity for any sector or company where
a large volume of ever growing list of images, video, audio, and text are necessary

• to be archived, manipulated and re-purposed;
• the assets need to be accessed by a large number of widely dispersed users.

Briefly About Digital Asset Management

The term Digital Asset Management (DAM) arose from the publishing and printing industry, and its variant Media Asset Management (MAM) from the broadcast field. Digital Asset Management remained a niche market until recently, until several factors such as, availability of low-cost of storage to hold rich-media assets, high-speed connectivity making transfer of digital files feasible coincided to drive it toward the mainstream.
Digital Asset Management is an integrated suite of infrastructure components used to capture, catalogue, store, and manage digital assets, and to expose those assets to creative tools for producing video, audio, web, and print content. The imaging and scanning technologies also used to create digital assets as part of the Digital Asset Management infrastructure.

What is digital asset management

Digital Asset Management refers to technology that helps us to manage lots of data that we deal with in our personal and professional lives.
Digital assets include documents, images, audios, emails, videos, and any other content which we store on a computer.

Tasks of digital asset management

Digital Asset Management applications usually help with such tasks of file management:

• Organizing digital assets
• Securing digital assets
• Searching for a digital asset
• Backing up digital assets
• Checking the integrity of digital assets
• Discovering duplicates of digital assets

Digital Asset Management

Digital asset management. Definition.

Digital Asset Management (DAM) is a collective term applied to the process of storing, cataloguing, searching and delivering digital files (or digital assets). Digital assets can be video, audio, images, print marketing collateral, office documents, fonts or 3D models. Digital Asset Management (DAM) systems centralize assets and establish a systematic approach to ingesting assets so they can be located more easily and used appropriately. It is sometimes connected with Digital Content Management (DCM).

Digital asset management. General information.

Digital asset management consists of tasks and decisions environing ingesting, annotating, cataloguing, storing and retrieving of digital assets, such as digital photos, animations, movies and music. Digital asset management systems are computer software and/or hardware systems that aid in the process of digital asset management.

The term "digital asset management" (DAM) also refers to the protocol for maintaining, archiving, downloading, renaming, backing up, rating, grouping, optimizing, thinning, and exporting files. "There are two primary types of digital asset management software: browsers and cataloging software. A browser reads information from a file but does not store it separately. Cataloging software stores information in its own separate file, however, the software and the catalog document it makes are distinct from the photos themselves."

Read Digital Asset Management Systems Types article for more information about types of digital asset management systems.