Media Asset Management (MAM) generally covers the assets like video, images, photographs, etc. that are are used by Media industry. The Media Asset Management term is used in the first category described above, to imply Media Assets specifically, as compared to the more general "digital" assets.
Digital Asset Management systems are intended to help companies' reuse and re-purpose existing text, photos, images, and video in such a way that it will:
- Enable mapping of relationship between the various media assets
- Enable many different users of the various departments of an organization to have access to a personalized interaction with a particular asset.
- Enable many different members to manipulate a particular asset sequentially as part of a single or many workflow processes (as in the case with media companies).
a large volume of ever growing list of images, video, audio, and text are necessary
- to be archived, manipulated and re-purposed;
- the assets need to be accessed by a large number of widely dispersed users.
