With an eye on return on investment, your internal business processes and workflows have to be optimized for profitability. There's no point in automating every workflow or digitizing, meta-tagging and indexing every content object available. An asset by definition is something of value. The degree of agility of an asset too needs to be examined as part of the optimization and return on investment analysis.
A Digital Asset Management system must enable content providers to add value by adding context, quality and usability to content objects. The four main activities involved namely:
- Content creation,
- Processing
- Archival and Retrieval
- Content distribution and access by end user
A Digital Asset Management solution should make it possible to store large archives with precise classification and categorization of their content so they can be managed more easily.
A Digital Asset Management system provides selective retrieval of any particular data. This is made possible if all data that is to be stored is broken down to units that can be parameterized individually. Then, large archives become manageable.
In addition, taking into consideration that such a system will have many users, a Digital Asset Management system should be able to create a user-personalized view that is always up-to-date and can be tailored towards the user's preferences. Two facets are to be considered:
- The business process/transaction workflow that is determined by the desired end user control functions (interactivity) requirements
- The technology considerations that enable the content to be controlled.
Read the first part of Digital Asset Management Strategy Considerations article.
