The term Digital Asset Management (DAM) arose from the publishing and printing industry, and its variant Media Asset Management (MAM) from the broadcast field. Digital Asset Management remained a niche market until recently, until several factors such as, availability of low-cost of storage to hold rich-media assets, high-speed connectivity making transfer of digital files feasible coincided to drive it toward the mainstream.
Digital Asset Management is an integrated suite of infrastructure components used to capture, catalogue, store, and manage digital assets, and to expose those assets to creative tools for producing video, audio, web, and print content. The imaging and scanning technologies also used to create digital assets as part of the Digital Asset Management infrastructure.
Digital Asset Management
