Digital asset management. Definition.
Digital Asset Management (DAM) is a collective term applied to the process of storing, cataloguing, searching and delivering digital files (or digital assets). Digital assets can be video, audio, images, print marketing collateral, office documents, fonts or 3D models. Digital Asset Management (DAM) systems centralize assets and establish a systematic approach to ingesting assets so they can be located more easily and used appropriately. It is sometimes connected with Digital Content Management (DCM).Digital asset management. General information.
Digital asset management consists of tasks and decisions environing ingesting, annotating, cataloguing, storing and retrieving of digital assets, such as digital photos, animations, movies and music. Digital asset management systems are computer software and/or hardware systems that aid in the process of digital asset management.The term "digital asset management" (DAM) also refers to the protocol for maintaining, archiving, downloading, renaming, backing up, rating, grouping, optimizing, thinning, and exporting files. "There are two primary types of digital asset management software: browsers and cataloging software. A browser reads information from a file but does not store it separately. Cataloging software stores information in its own separate file, however, the software and the catalog document it makes are distinct from the photos themselves."
Read Digital Asset Management Systems Types article for more information about types of digital asset management systems.
